Merchant Account

Merchant account tips tricks and secrets.

When you sign up with a company to process your credit cards, they will tell you about several options for a credit card machine. The most well-known option is the small unit which will accept the swiping of a credit card, or it will accept the punching in of all of the numbers on the customer’s credit card. It can also be used to refund money to the customer. At the end of the day it “settles” the account, giving you the total for the sales and the number of transactions that went through.

Some credit card processors provide this terminal for you free of charge – others may charge up to $200 for it, and still others may lease them to you for a monthly fee. Make sure you ask!

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Credit card payments have become the primary mode of payment here in the United States, and in Canada. But there are still stores and restaurants with signs posted that say, “Cash only.” Their fear of accepting checks and their distaste for paying a fee for accepting credit card payments hold them back from moving into the 21st century’s primary mode of payment.

But what that cash-only restauranteur doesn’t understand is that he is drawing fewer customers to his place because there are many, particularly in the under-30 age bracket, who will avoid such a place because they prefer the convenience of using their credit or debit card. Especially if a group is going together – the chances are pretty slim that every person in the group will have cash, whereas it’s nearly universal that they will all have a credit or debit card with them.

So, if a business owner gets even 50 extra customers in a week, he will more than make up for the 2-3% that he shells out for the credit card processing company.

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“Do you accept credit card payments?”

It’s a pretty common question these days. A prospective customer will make a phone call to a plumber or an electrician or even to a doctor’s office and ask. Sometimes it will be one of the deciding factors in whether the customer will hire that company or physician’s practice.

It’s just a fact now that most people don’t want to stuff their wallets with cash, and they find the little plastic cards more convenient than writing a check. Besides, most of the time with checks they have to record their phone number on it, dig out their driver’s license for identification, and take the time to write in all of the information.

People are all about the convenience these days, especially when they shop.

 

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